SEO | What is search engine optimization? 

           How to implement in your  website 

    






What is seo?

This process here we increase website traffic using  web search 
It contents some quality and quantity of what we write in our website and its page 

It includes different targets. Searching on Google 
Like ; "bokapatel"


  • Title Tag – The title tag on each page tells the search engine what your page is about. This should be 70 characters or less, including both the keyword your content focuses on and your business name.
  • Meta Description – The meta description on your website tells search engines a little bit more about what each page is about. This is also used by your human visitors to better understand what the page is about and if it’s relevant. Visitors can easily know about your site and what you show to the public .

  • Sub-headings – Not only do sub-headings make your content easier for visitors to read, but it can also help improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand what your content is about.

  • Internal Links – Building internal links, or hyperlinks to other content on your site can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.
  • Image Name and ALT Tags – If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and ALT Tags. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.
When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization. Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content.
In addition, you want to make sure that each piece of content focuses on just one or two keywords. This helps ensure that your content is specific and relevant. Trying to tackle too many keywords at once may negatively impact your search engine optimization as it often makes for UN-focused and thin content.
While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture. You want to use a website design that makes it easy for search engines to scan or crawl your pages and content.
Building internal links between your pages, creating a sitemap and submitting your sitemap to search engines can both help improve your site’s crawl-ability and give your search engines a better understanding of your content.
Yet another concern when it comes to your site’s architecture is whether or not your website is mobile-friendly. Many consumers are searching for information and brands on their mobile devices.
You need to make sure that these users are able to view, read, and navigate your website from their mobile device. Not only does this impact the user experience, but it can also affect your SEO.
3. Off-Page SEO
In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking. Though you do not have direct control over these off-page factors, there are ways that you can improve your chances of having these factors work out in your favor. (But more about that later!)
what is seo and how it worksHere are a few of the different off-page SEO factors that can impact your search engine rankings:
  • Trust – Trust is becoming an increasingly important factor in a site’s Google ranking. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to improve trust is by building quality back-links from sites that have authority.
  • Links – One of the most popular ways to build off-page SEO is through back-links. You want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines. Instead, take the time to build relationships with influences and fans who create quality content and will link back to your site in their own content.

  • Another important off-page SEO factor are social signals, such as likes and shares. When it comes to boosting SEO, you want to look for quality shares from influences. The more quality content you publish, the more likely you will be to get people to share your content with others.

Though you do not have direct control over what happens outside of your organization, you can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable.
The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. The more people trust your content, the more the search engines will as well.
Black Hat vs. White Hat SEO
what is seo and how it works
When it comes to SEO, there are two different approaches that organizations take to optimizing their sites for the search engines – black hat vs. white hat SEO.
Some organizations are only interested in SEO so that they can rank their content quickly and make some money in the short-term. Black hat SEO involves tactics that focus on optimizing content only for the search engines.
This means that organizations are not considering the human visitors that will read and navigate their site content. These organizations will bend or break the rules in order to improve their site rankings to make a quick buck.
In the end, this approach to SEO produces pages that are often difficult for people to read and look a whole lot like spam. Though the sites may rank more quickly than those that are optimized properly, these sites are often penalized or banned by search engines rather fast.
Overall, this get-rich-quick approach to SEO ruins the business chance of building a site that is sustainable and able to bring in new leads for years to come.
On the other hand, white hat "SEO" is an effective approach to optimizing your site for search engines and building a sustainable online business. This approach to search engine optimization involves focusing on the human audience that will be clicking on and reading the your site’s content.
The goal of this type of SEO is to produce the best content possible on a site that’s easy to read and navigate while also following the search engine’s rules for optimization.
It’s important to note that though black hat "SEO" tactics might help you rank fast, it is inevitable that the search engines will eventually figure out what you are doing and personalize your site.
Depending on the severity of the offense, your site may not be able to come back from the penalties. The only way to build a sustainable online site and business that will bring in more organic traffic over time is to follow SEO best practices and create effective content that your viewers will find great valuable by your website .
What is SEO and How it Works: Final Takeaways
After learning more about what is SEO and you should work in what to do for SEO in your website it makes it easier for you and viewers, you can now work to make changes to your site in order to improve your SEO and boost your rankings on the search engine results page.